A recently completed WordPress website design and development project was for the Herberger Theater Center, a non-profit that supports performing arts in Phoenix. They just celebrated 25 years contributing to the community as a performing arts venue, an incubator for local arts companies, and as an arts education and outreach center, especially with their youth programs.
Their newly updated 25th anniversary logo provided the starting point for the website redesign. We added purple and bright green to the bright pink and blue of the logo, but kept the design clean and simple.
The website showcases their calendar of performances which was a custom post type designed just for them to make entering the event information easy. The home page shows four upcoming performances. Since they are an arts venue, a slider presenting what they do was appropriate. They also wanted to make interaction with their social media more prominent, and so feature it right at the top and also in all the page sidebars. They also have an amazing YouTube channel, so the home page also shows their currently featured videos.
Using WordPress with a custom theme built on the Genesis Framework was a good option, and will allow them to easily update their website. The website theme is mobile, responsive and is easy to use at all screen sizes. The navigation menu is expanded and repeated in the footer.
The calendar custom post type provides input fields for all the performance information, a link to the ticket sales website, and a uniform presentation for each event. The calendar list is presented as upcoming events and can also be used administratively to find past performances by season.
The Herberger Theater Center website redesign was one of my favorite projects to date, and it was a pleasure to work with them.
Visit the Herberger Theater website. If you get the opportunity to attend a performance in downtown Phoenix, even if you just have a lunch hour, you won’t be disappointed. My family and I have enjoyed all the performances we’ve ever attended.
Website features: WordPress, Genesis Framework, custom website design, mobile, responsive website design, calendar custom post type.
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